It’s that moment, you know? When you have news, except it’s not quite news, it’s more like the seed of news. If you look after it and keep very very quiet, then maybe it will grow into a fully fledged news plant. Then and only then will you be able to wave it around and shout at all your friends going:
“Look at my NEWS! Isn’t it magnificent? I wanted to show it to you earlier but I was afraid even the weight of your attention would make it wilt.”
So you keep quiet. You carry on, you perhaps post a self referential blog post, and you hope against hope that this tiny little seed will grow.
This post is, of course, apropos of nothing.